If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audi

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Tools for navigating today's hyper-connected, rapidly changing, and radically contingent white water world. Design Unbound presents a new tool set for having ag

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This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónom