This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms

This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions

This book examines China’s identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By conside

This book is a study of the return migration of overseas Chinese students. By 2018, over 3.5 million Chinese students had returned from overseas universities to

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the pr