Brand Management 101
Download or Read eBook Brand Management 101 PDF written by Mainak Dhar and published by John Wiley & Sons. This book was released on 2007-05-21 with total page 225 pages. Available in PDF, EPUB and Kindle.
Author | : Mainak Dhar |
Publisher | : John Wiley & Sons |
Total Pages | : 225 |
Release | : 2007-05-21 |
ISBN-10 | : 9780470822296 |
ISBN-13 | : 0470822295 |
Rating | : 4/5 (96 Downloads) |
Book Synopsis Brand Management 101 by : Mainak Dhar
Book excerpt: "Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace