Basic Marketing Management
Download or Read eBook Basic Marketing Management PDF written by Douglas J. Dalrymple and published by . This book was released on 1995-02-10 with total page 484 pages. Available in PDF, EPUB and Kindle.
Author | : Douglas J. Dalrymple |
Publisher | : |
Total Pages | : 484 |
Release | : 1995-02-10 |
ISBN-10 | : UOM:39015034019821 |
ISBN-13 | : |
Rating | : 4/5 (21 Downloads) |
Book Synopsis Basic Marketing Management by : Douglas J. Dalrymple
Book excerpt: Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing management. Contains new chapters on competitive analysis, sales promotion, direct marketing and an increased emphasis on international trade and foreign marketing strategies.