Baidu SEO
Author | : Véronique Duong |
Publisher | : John Wiley & Sons |
Total Pages | : 95 |
Release | : 2017-06-29 |
ISBN-10 | : 9781119368748 |
ISBN-13 | : 111936874X |
Rating | : 4/5 (48 Downloads) |
Book excerpt: SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.