Real Fantasies
Download or Read eBook Real Fantasies PDF written by Patricia A. Johnston and published by Univ of California Press. This book was released on 2000-01-01 with total page 396 pages. Available in PDF, EPUB and Kindle.
| Author | : Patricia A. Johnston |
| Publisher | : Univ of California Press |
| Total Pages | : 396 |
| Release | : 2000-01-01 |
| ISBN-10 | : 0520227077 |
| ISBN-13 | : 9780520227071 |
| Rating | : 4/5 (77 Downloads) |
Book Synopsis Real Fantasies by : Patricia A. Johnston
Book excerpt: Johnston presents an intriguing view of advertising agencies from the inside. Using agency archives, she reconstructs the teamwork of clients, art directors, account executives, copywriters, and photographers. And she goes on to assess how these widely distributed images work in American culture - how they interact with their audience to express, reflect, shape, and challenge social values.
