Anyone Can Sell

Book excerpt: A handbook on the art of selling. Based on the principles of facilitative selling, it shows the reader how to question their customers, understand their needs and help them to make the right buying decisions. CONTENTS: Getting started - learning the key skills - making a good impression - presenting your services - negotiating to the sale - maintaining long-term relationships About the author Rob Yeung is a business psychologist who has worked with many international organizations. He is a regular writer on management topics for the national press including the Financial Times and Sunday Business.