Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This

Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business prac

Business administration theory has dealt since its inception with the issue of providing practical support to corporate decision making. For their explanatory m

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason