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Language: en
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Type: BOOK - Published: 2013-03-22 - Publisher: SAGE
A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft w
Language: en
Pages: 179
Pages: 179
Type: BOOK - Published: 2013 - Publisher:
This go-to guide covers both the historical background to the emergence of survey research and the practical tools necessary to write survey questions, design a
Language: en
Pages: 441
Pages: 441
Type: BOOK - Published: 2014 - Publisher: SAGE
Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is
Language: en
Pages: 168
Pages: 168
Type: BOOK - Published: 1984-08 - Publisher: SAGE Publications, Incorporated
Textbook on survey research methods for use in social research - covers data collecting, samples, mail surveys, questionnaires, interviewing, data processing, e
Language: en
Pages: 521
Pages: 521
Type: BOOK - Published: 2013-01-09 - Publisher: SAGE
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing