Learning From Winners
Download or Read eBook Learning From Winners PDF written by Raymond Pettit and published by Psychology Press. This book was released on 2007-08-27 with total page 198 pages. Available in PDF, EPUB and Kindle.
Author | : Raymond Pettit |
Publisher | : Psychology Press |
Total Pages | : 198 |
Release | : 2007-08-27 |
ISBN-10 | : 9781136676765 |
ISBN-13 | : 1136676767 |
Rating | : 4/5 (65 Downloads) |
Book Synopsis Learning From Winners by : Raymond Pettit
Book excerpt: This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in