Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and p

Este libro es una publicación estimulante e innovadora que explora diez grandes obras de pensadores y oradores reconocidos, con un impacto intelectual, prácti

For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the import