This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue

Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Bro

Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest e

This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotio

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different vie