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Language: en
Pages: 224
Pages: 224
Type: BOOK - Published: 2001-01-03 - Publisher: McGraw Hill Professional
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "po
Language: en
Pages: 310
Pages: 310
Type: BOOK - Published: 2009-10-06 - Publisher: Harper Collins
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in w
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2019-05-14 - Publisher:
You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourse
Language: en
Pages: 225
Pages: 225
Type: BOOK - Published: 2009-10-30 - Publisher: McGraw Hill Professional
The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a b
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2005-09-27 - Publisher: Harper Collins
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach