"Redefining Commerce and Management: New Paradigms for the Digital Age" is an edited volume curated by Dr. Gurupada Das, a distinguished Assistant Professor at

The success of new business practices depends upon the initiative of top management, which must establish a philosophical groundwork for implementing new practi

"Redefining Commerce and Management: New Paradigms for the Digital Age – Vol 2" is an edited volume curated by Dr. Gurupada Das, a distinguished Assistant Pro

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighte