Marketing Violent Entertainment to Children
Author | : Robert J. Pitofsky |
Publisher | : |
Total Pages | : 600 |
Release | : 2001-07-01 |
ISBN-10 | : 075670720X |
ISBN-13 | : 9780756707200 |
Rating | : 4/5 (0X Downloads) |
Book excerpt: On June 1, 1999, Pres. Clinton asked the FTC and the U.S. Dept. of Justice to undertake a study of whether the movie, music recording, and computer and video game industries market and advertise products with violent content to youngsters. He raised 2 specific questions: Do the industries promote products they themselves acknowledge warrant parental caution in venues where children make up a substantial percentage of the audience? And are these ads intended to attract children and teenagers? This report by the FTC shows that for all 3 segments of the entertainment industry, the answers are plainly "yes." Includes report and appendices A-K.