International Business Strategy in Complex Markets
Download or Read eBook International Business Strategy in Complex Markets PDF written by Hans Jansson and published by Edward Elgar Publishing. This book was released on 2020-06-26 with total page 379 pages. Available in PDF, EPUB and Kindle.
| Author | : Hans Jansson |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 379 |
| Release | : 2020-06-26 |
| ISBN-10 | : 9781839101823 |
| ISBN-13 | : 1839101822 |
| Rating | : 4/5 (23 Downloads) |
Book Synopsis International Business Strategy in Complex Markets by : Hans Jansson
Book excerpt: In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.
