The Aloha Shirt

Book excerpt: Beautifully illustrated with more than 700 images, The Aloha Shirt: Spirit of the Islands tells the colourful stories behind the marvellous Hawaiian shirts: as cultural icons, evocative of the mystery and the allure of the Islands; as collectibles, valued by professional collectors and by the millions of tourists who still cherish the shirts hanging in their wardrobes; and as a lifestyle - casual, relaxed and fun. Drawing from hundreds of interviews, newspaper and magazine archives, and personal memorabilia, the author evokes the world of the designers, seamstresses, manufacturers and retailers of the Golden Age of the Aloha shirt (from the 1930s to the end of the 1950s), who created the industry and nurtured it from its single-sewing-machine shop beginnings to an enterprise of international scope and importance. Here are the fun-loving 1960s; interviews with collectors who preserve these shirts as fine works of art; and insights into the roles of coconut buttons, matched pockets, woven labels and exotic fabrics in the evolution of the Aloha shirt.