The Oxford Handbook of International Business Strategy
Download or Read eBook The Oxford Handbook of International Business Strategy PDF written by Kamel Mellahi and published by Oxford University Press, USA. This book was released on 2021-01-07 with total page 519 pages. Available in PDF, EPUB and Kindle.
| Author | : Kamel Mellahi |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 519 |
| Release | : 2021-01-07 |
| ISBN-10 | : 9780198868378 |
| ISBN-13 | : 0198868375 |
| Rating | : 4/5 (78 Downloads) |
Book Synopsis The Oxford Handbook of International Business Strategy by : Kamel Mellahi
Book excerpt: Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.
