Advanced Web Metrics with Google Analytics
Download or Read eBook Advanced Web Metrics with Google Analytics PDF written by Brian Clifton and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 384 pages. Available in PDF, EPUB and Kindle.
| Author | : Brian Clifton |
| Publisher | : John Wiley & Sons |
| Total Pages | : 384 |
| Release | : 2011-01-11 |
| ISBN-10 | : 9781118059593 |
| ISBN-13 | : 111805959X |
| Rating | : 4/5 (93 Downloads) |
Book Synopsis Advanced Web Metrics with Google Analytics by : Brian Clifton
Book excerpt: Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
