Marketing Research
Download or Read eBook Marketing Research PDF written by Naresh K. Malhotra and published by Ft Press. This book was released on 2005 with total page 753 pages. Available in PDF, EPUB and Kindle.
| Author | : Naresh K. Malhotra |
| Publisher | : Ft Press |
| Total Pages | : 753 |
| Release | : 2005 |
| ISBN-10 | : 0273695304 |
| ISBN-13 | : 9780273695301 |
| Rating | : 4/5 (04 Downloads) |
Book Synopsis Marketing Research by : Naresh K. Malhotra
Book excerpt: Written for students studying market research at both undergraduate and postgraduate levels, this book provides a comprehensive commentary on this increasingly important subject. It includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research.
