Ethnologia Europaea Vol. 42:1

Book excerpt: How did an African elephant reach a North European museum? What makes fashion displayed in museums such a hot topic today? Two of the articles in this issue of Ethnologia Europaea deal with museum ideologies. Liv Emma Thorsen’s essay follows the story of a museum elephant. What lessons can be drawn from its death, transport and exhibition in a postcolonial world? Marie Riegels Melchior looks at the intersection of the fashion industry and nation branding as an arena for developing new museums. These two articles tie in with Alexandra Schwell’s reflections on ideological shifts in Austrian state officials’ concept of the nation’s place on the political landscape, past and present. Patrick Laviolette explores metaphors of emplacement to understand regional character through its linguistic idiom. Relying on extensive fieldwork, Vihra Barova employs classical kinship scholarship to understand present-day Bulgarian village ties as they are expressed in the festivities of extended families.