Related Books
Language: en
Pages: 686
Pages: 686
Type: BOOK - Published: 2003 - Publisher: Pearson Educación
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and p
Language: en
Pages: 156
Pages: 156
Type: BOOK - Published: 2023-06-23 - Publisher: Taylor & Francis
In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyze
Language: en
Pages: 192
Pages: 192
Type: BOOK - Published: 2016-06-30 - Publisher: Editorial UOC
El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los m
Language: en
Pages: 408
Pages: 408
Type: BOOK - Published: 1989 - Publisher: Ediciones Díaz de Santos
Language: en
Pages: 463
Pages: 463
Type: BOOK - Published: 2023-01-09 - Publisher: IGI Global
In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creat