Generation Brand

Book excerpt: Right this minute, you are the proud owner of a library full of content. And congratulations, it’s all about you! Cute, rambunctious, smart, or downright unflattering photos, videos, phrases, behaviors, what and who you like and love, where you’ve been, and what elicits your frown or thumbs down. You and your reactors have been building your life-brand since the birth of your life online. With trolls, cancel culture, reputational damage, and career destruction tainting our new connected reality, isn’t it time you take control of it? Generation Brand is a modern playbook for cultivating your life-brand seamlessly through every life stage, leading to your early career and career advancement, as it gains power and strength with the rapid accumulation of live-out-loud content. Besides the different scenarios of life-brand, author Irina Soriano explains how it enables every human with social media access to impact positive change in their life and our society over the course of a lifetime. Also, start your exciting life-brand journey in real-time with an original Life-Brand Launch Kit designed by the author. It’s your life(-brand)! Love it forever. Book Review 1: "Irina Soriano is boldly taking a stand on gender equity for ‘Generation Brand’ (those born 2012-2030), introducing new thinking that has a clear link between the need to polish the social media landscape that girls and women are growing up in and empowering them to feel confident, equal to their male counterparts, and ultimately motivated to propel their career path to executive levels. The masses can benefit from the concept of life-brand and mastering it for a fulfilling, fair and just life.” —Susan MacKenty Brady, CEO, Simmons University Institute for Inclusive Leadership Book Review 2: “In a world of rapid change and innovation, this book is both a wake-up call about the pitfalls accompanying this progress, and a roadmap for using the concept of life-brand as a new tool for social good and personal welfare. Managing your personal information and how it impacts your reputation and life-brand is going to be an essential part of everybody’s toolkit. Today, we are able to project our views, beliefs, knowledge, experience, and personalities onto a wide, sometimes even global canvas. Learning to do that safely and effectively is going to be an indispensable skill set for ‘Generation Brand’ and future generations, both in the workplace and in private settings.” —Christopher Willcox, former CEO JP Morgan Asset Management