How to Write a Business Plan
Author | : Brian Finch |
Publisher | : Kogan Page Publishers |
Total Pages | : 184 |
Release | : 2010-01-03 |
ISBN-10 | : 9780749458942 |
ISBN-13 | : 0749458941 |
Rating | : 4/5 (42 Downloads) |
Book excerpt: Anyone involved in business will, at some point, have to prepare a business plan - whether it is to raise finance, sell a business or develop a specific project. They are very unlikely to support something that is scrappy, untidy and badly written. Starting with the premise that there's only ever one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a plan - from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. Presented in a highly accessible format, How to Write a Business Plan also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans.