Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented custome

This text introduces a programme to aid with customer retention and business growth. There are tactics for consistently exceeding customer expectations through

Studies show that customer satisfaction does not equate with continued sales--it is the "loyal" customer who resists the competitor's tempting offers. This prag

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connection

In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop