BrandSimple: How the Best Brands Keep it Simple and Succeed
Download or Read eBook BrandSimple: How the Best Brands Keep it Simple and Succeed PDF written by Allen P. Adamson and published by Palgrave Macmillan. This book was released on 2007-08-07 with total page 257 pages. Available in PDF, EPUB and Kindle.
| Author | : Allen P. Adamson |
| Publisher | : Palgrave Macmillan |
| Total Pages | : 257 |
| Release | : 2007-08-07 |
| ISBN-10 | : 9781403984906 |
| ISBN-13 | : 1403984905 |
| Rating | : 4/5 (06 Downloads) |
Book Synopsis BrandSimple: How the Best Brands Keep it Simple and Succeed by : Allen P. Adamson
Book excerpt: In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.
