The Big Blue Machine
Download or Read eBook The Big Blue Machine PDF written by J. Patrick Boyer and published by Dundurn. This book was released on 2015-10-10 with total page 529 pages. Available in PDF, EPUB and Kindle.
Author | : J. Patrick Boyer |
Publisher | : Dundurn |
Total Pages | : 529 |
Release | : 2015-10-10 |
ISBN-10 | : 9781459724501 |
ISBN-13 | : 145972450X |
Rating | : 4/5 (01 Downloads) |
Book Synopsis The Big Blue Machine by : J. Patrick Boyer
Book excerpt: The story of a formidable campaign organization — "the Big Blue Machine" — that ran a string of successful Progressive Conservative Party campaigns in a several provinces over four decades. Devoted to the art of winning campaigns, it pioneered new techniques in polling, advertising, fundraising, communications, and policy development.